Words by Jason Cordner

Nike’s stronghold on the sneaker industry has been loosening for some time now.

Chicago Bulls guard Zach LaVine has signed a four-year sneaker deal with Adidas that could be worth as much as $35 million, according to ESPN’s Nick DePaula. The 2x NBA dunk contest champion has repped for Nike in his first three seasons, but the brand recently waived a “match clause” in his contract, allowing him to sign on with Adidas.

Right now, Adidas has signature shoes with Derrick RoseJames Harden, and Damian Lillard. LaVine gives the company another high-profile player — he won two Slam Dunk Contests and averaged nearly 19 points last season with Minnesota. LaVine hasn’t played a game for Chicago yet, still recovering from an ACL injury suffered last spring.

Makes Sense For Addias To Go After a Bull

LaVine is Adidas’ chance to get back in on the wing market, and in a premier NBA market, no less. Chicago, of course, is famed for Michael Jordan in the ‘90s. The Bulls have a certain mystique around them, and LaVine has a chance to emerge as a star for the team.