Words by Jasmine Johnson
Earlier this year, Detroit rapper Big Sean was the newest brand ambassador for sportswear for PUMA. Since then, he has been in a few campaign ads for the latest silhouettes this past weekend. Their partnership hit on a new level once he unveils the first sneaker with the brand.
Sean Don’s silhouettes will be a part of Puma’s 50th anniversary celebration of the classic Suede sneaker. The sneaker is set to release next year in the spring. Big Sean’s sneaker will feature a khaki suede look with his signature on the side panel and a Detroit branding on the tongue and heels of the kicks. The first drop features the Breaker Knit Sunfaded which will be available November 10th and will retail at a set price of $105. The brand continues to give us various streetwear offerings with the introduction of the all-new Breaker, debuting in AW ’17 and going into SS ’18.
A month or so back, Big Sean’s album was certified platinum and it was big moment for him as an artist. With his hit singles that include: “Moves” and “Bounce Back,” that recently went platinum, he got the key to Detroit!
Look for PUMA to start announcing the release date on Big Sean’s sneaker at the top of the year. You can get them at Nordstrom and PUMA.