Kim Kardashian made $10 million in one day from the launch of her new fragrance line.

The fragrance hit the Internet Wednesday morning and is expected to sell out by Thursday night. Customers got to choose from 3 scents, Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus.

The fragrance launch was accompanied by a huge social media campaign, which contributes to the $1 million earned in about an hour. There will only be 300,000 units sold and once they’re all sold out, the reality star will garner $14 million in a day and a half.

Kim’s fragrance bottle was inspired by healing crystals she used to recover from the traumatizing Paris robbery.