Adidas Originals celebrates the relaunch of an iconic ‘90’s mid cut basketball silhouette Crazy, with the release of two new styles.
Adidas has tapped 21 Savage, Playboi Carti and Young Thug as the new faces of its Crazy line, along with some updated designs for a more comfort-focused sneaker culture.
Individually each rapper possesses a strong sense of style, fearlessness and confidence. As a group, these three young audacious rappers symbolise an un-humble attitude.
The brand is honing in on these artists’ individuality, style and creative work to identify with the challenging spirit of the sneaker.
Adidas is turning to some of the most recognizable new faces in hip-hop instead of NBA players, presumably to highlight the shoes’ new street-ready, comfort-oriented designs.
— adidas Originals (@adidasoriginals) November 17, 2017
Retaining the Crazy ADV’s distinctive, futuristic design, the latest release sees the shoe rendered in premium nubuck across the upper, with a premium sockfit neoprene interior for optimum fit and a minimalist concealed lacing system.
— adidas Originals (@adidasoriginals) November 12, 2017
The Crazy ADV hones in on the evolution of the Crazy basketball silhouette, welcoming premium nubuck on the upper, a sock-fit neoprene interior for optimum fit, and a minimalist concealed lacing system.
You can look forward to the Crazy 8 ADV PK and the Crazy ADV launching globally November 22.