Words by Shurida Lundi
“Our Family. #MyCalvin.” That’s the slogan for Calvin Klein’s new underwear and jeans campaign. What better person to be the creative director than singer Solange?
Solange handpicked R&B singer Kelela, Adam Bainbridge who performs under the name Kindness, singer Dev Hynes, and Caroline Polachek. They were photographed by Willy Vanderperre as a “chosen musical family.” The new campaign has family as its core and gives the message of unity between individuals.
Although this is the first collaboration with Calvin Klein’s this year, Solange has been no stranger to partnerships as she partnered with Levi’s and Reebok. The Seat At The Table star put up and coming artists in the forefront of this campaign and it was a smart move. Currently all the pieces in this campaign are on sale.
