Words by Jasmine Johnson
The Jordan brand and Foot Locker have collaborated and announced a sneaker for a holiday campaign featuring the NBA San Antonio Spurs player Kawhi Leonard. For the upcoming Gatorade and Air Jordan sneaks, Leonard is joined with his teammate Aldridge and West Coast rapper, Nipsey Hussle. It opens with Leonard being in the locker room unwrapping a gift from his teammate, Aldridge, and inside it’s the orange Gatorade shoes. He then does karate, drives a low-rider, parties a nightclub with Les Twins, in the studio with Hussle and finally brings it to social media.
Nipsey recently released his new album, Victory Lap, which will release February 16, 2018, the same day as NBA All-Star Weekend! He made the announcement from his All Money label that partners with Atlantic Records. The album cover features him in the driver seat at nighttime while raising his arm up. The new and first single, “Rap N*****”, was released the day he announced his album along with the video.
The campaign has assorted colors that will be launching on Tuesday, December 26 that will be available online and instore at Footlocker. Peep the commercial below and let us know what you think.