Tom Brady is winning his battle with father time and now wants to show the world a glimpse into his strategy.

The New England Patriots quarterback is starting his own show on Facebook Watch, the social network’s big effort to build a video hub. The show, called “Tom vs Time,” promises to go behind the scenes with the aging quarterback to show how he works out and eats to keep playing, a source of debate lately among NFL fans.

Tom vs Time

“What are you willing to do and what are you willing to give up to be the best you can be?” – Tom Brady Follow the new series Tom vs Time. Coming soon, only on Facebook Watch.

Posted by Tom vs Time on Monday, January 8, 2018

“Tom vs Time” will also offer a peek into Brady’s life off the field as he raises his children with his wife Gisele Bündchen, who makes a cameo in the first teaser for the upcoming series.

“I have thought for many years how cool it would be to show fans other aspects of my life and interact with them in a different way,” Brady said in a release. “I have been a part of features in magazines, newspapers and TV shows, but I’ve never tried anything like what we decided to do with this docu-series. I hope fans enjoy seeing what we captured.”

Brady isn’t one to share much of anything with the public, so that alone will make this series a must watch. The series could also serve as an infomercial to his TB12 workout system. Either way, it makes for great marketing.