Def Jam vet Jeezy and his partner in Tequila Avion, Ken Austin, announced Wednesday that they have sold the remaining stake in the company to Multi-Billion dollar global spirits brand Pernod Ricard.
“When I first became involved with Tequila Avión in 2013, I knew it had enormous potential on a global scale,” said Jeezy. “This next step with Pernod Ricard USA and continued partnership with Founder and Chairman, Ken Austin, will allow us to continue to grow the brand on the worldwide stage.”
Jeezy joined the brand in 2013 as a Multicultural Advisor and has become an integral part of the Tequila Avión brand. Since partnering, Tequila Avión’s explosion across the ultra-premium spirits industry has coincided with Jeezy’s continued evolution as an artist, cementing his status as a hip hop legend.
Most recently, Jeezy released his new album Pressure, his eighth Top 10 debut on the Billboard 200. Starting in February, he will kick off the 6-week “Cold Summer” tour across the US. Tickets are available now at www.JeezyOfficial.com