Reebok just revealed their Always Classic campaign in honor of their Spring/Summer 2018 collection.
Reebok’s widespread unveiling caters to the brand’s Franchise Four collective styles which include the Freestyle Hi, Classic Leather, Club C and Workout Plus. To represent the quintessential essence of these particular silouhettes, Reebok united audacious style icons Lil Yachty, Rae Sremmurd, Teyana Taylor, Ariana Grande and GiGi Hadid to pioneer the campaign movement at it’s core of encouraging self expression and embracing nonconformity.
Todd Krinsky, General Manager of Reebok Classics, stated —
“Our brand has a history of pushing boundaries and the Always Classic campaign is no different. It’s a modern celebration of pioneers, darers and authenticators who are reimagining what it means to be Classic on their own terms and are inviting everyone to do the same”.
Watch the videos below to see how these style icons personally describe “What It Means to Be Classic” to them.