A little less than a month out from the release of his debut album Victory Lap — Nipsey Hussle continues a very aggressive yet impressive campaign rollout with the release of his second single “Last Time That I Checc’d” ft. YG. Nipsey followed the release with a World Star Hip Hop premiere video capturing the true essence of Nipsey’s impact in Los Angeles and even more so the Crenshaw & Slauson area of South Central.
Produced by Mike & Keys, “Last Time That I Checc’d” gives you vibes almost identical to that of original West Coast rap in the 90s. Obviously realizing his influence Nipsey quotes,
“I’m the street’s voice out West —legendary, self made, progress.”
Today before the premiere of the second single, Nipsey hosted a single/music video premiere at his Marathon store in Los Angeles. As apart of his direct to consumer strategy, Nipsey required attendees to bring proof of the Victory Lap album pre-order purchase in order to attend the premiere. Each attendee then received a raffle ticket to enter to win an exclusive listening session of the Victory Lap album with Nipsey in his Maybach.
Compared to the Hip-Hop standard, Nipsey is constantly pushing the envelope in a very unique fashion. You can stream “Last Time That I Checc’d” here and watch the video below.