Labeled as culture remixers, five-time grammy nominated singer SZA and famed rap record producer Metro Boomin, are the stars of GAP’s latest campaign, “Gap Logo Remix,” a new collection which celebrates the evolution of the iconic brand’s logo and nearly 50 years in fashion. The campaign also features notable names including singer Sabrina Claudio, U.K. Radio/TV presenter Maya Jama, Youtube star Connor Franta, and actors Miles Heizer, Awkwafina, Naomi Watanabe, and Bria Vinaite.
In the vibrant ad, the cast is clothed in unique “GAP Logo Remix” pieces, while performing choreographed dance routines to a Metro Boomin remixed version of the 80’s record “Hold Me Now,” by the Thompson Twins. The collection is set to officially drop on Saturday, January 27. In an interview with Mic, SZA shared her excitement and gratitude to be offered the opportunity to partner with GAP.
“Definitely don’t even know how I low-key got gifted the opportunity to be involved with them, just because they’re super iconic and only have worked with iconic people.”
Watch the full campaign video below.