With digital content dominating cultural influence, Kanye West utilizes social media to unveil his new collection of fashion wear. In the past, Pablo has debuted his collection at New York Fashion Week and even rented out the entire Madison Square Garden in 2016 to play The Life of Pablo, while models show off his most recent line of clothing.

His wife, Kim Kardashian, often models her husband’s clothes.

Back in December, Kim released a number of pictures on Instagram for the first roll out of the season six collection. Now KimYe has called upon some of social media’s biggest influencers, to replicate those same pictures. The line consist of comfortable clothing, as Kim and models are seen running errands, that include a stop for McDonald’s ice cream. Paris Hilton, Sami Miro and Jordyn Woods are among the influencers, you may have caught over the past 24 hours in Ye’s new collection. What are your thoughts about the new collection?

Check it out in the pictures below.

Paris Hilton. #YEEZYSEASON6

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Who needs a runway? #YEEZYSEASON6

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