The NFL boycott is still in soaring motion. As Super Bowl Sunday has arrived (Feb. 4), Colin Kaepernick supporters have declared a boycott against the viewing of the 52nd Super Bowl (Super Bowl LII), revamping the #ImWithKap hashtag.

Ava DuVernay, established filmmaker who is responsible for the curation of hit OWN show Queen Sugar and various accounts of #BlackGirlMagic is one of those Kaepernick supporters who will be opting out of tonight’s Super Bowl simply because she, alongside many, “cannot pretend that everything is okay with this enterprise.” That enterprise being the NFL, of course.

The #ImWithKap hashtag of a movement began August of 2017 when approximately 1,000 people gathered in front of the National Football League (NFL) headquarters in New York City to proclaim a declaration of objection against the organization for their apparent bigoted blacklisting of the former San Francisco 49ers quarterback for taking a knee during the national anthem.

Before the start of a season game in September of 2016, Kaepernick made the decision to kneel during the national anthem with a goal to bring awareness to the injustice plagued against blacks in America with police brutality as a focal point. Ever since, the act has been a never ending topic of discussion. He opted out of his contract with the team in March of last year becoming a free agent and has yet to be signed to a new team.