Mtn Dew Kickstart brought fans Closer Than Courtside with their favorite NBA icons at Courtside Studios, a one-of-a-kind pop-up experience, during NBA All-Star 2018.
Terrence J and King Bach hosted a live stage show that immersed fans into the off-court lifestyle of NBA athletes Paul Pierce, Bradley Beal, Jamal Murray, Andre Drummond, Frank Ntilikina and Brandon Ingram.
Fans filmed tryout videos of why they should be Kevin’s next CourtSidekick as part of his #CourtSidekick contest. Kevin will bring one lucky DEW fan “Closer Than Courtside” for the chance to earn one of the most coveted seats in sports: sitting courtside with Kevin during the NBA Playoffs. To enter, fans can grab a can of Mountain Dew Kickstart and tell him why they think they’re courtside ready by using #CourtSidekickContest on Twitter, Instagram or Facebook (through 3/19).
An All-Star performance by Ty Dolla $ign, a DJ set from MICK and exclusive streetwear giveaways curated by StockX.
The two-day Courtside Studios pop-up began on Saturday, February 17th with Kevin Hart and Terrence J hosting a live stage show that immersed fans into the off-court lifestyle of NBA athletes Russell Westbrook, Kyrie Irving, Kyle Kuzma, Kevin Love, Donovan Mitchell and Sam Dekker.