Rae Sremmund and ESPN are officially in business together with a new series called Sremmlife x ESPN.
The new series is described as “NBA Life from the minds of Rae Sremmurd,” where the duo will discuss the NBA season’s biggest matchups and happenings in a series of video shorts from their Los Angeles home. In the teaser video, Swae Lee and Slim Jxmmi share their pick for the upcoming NBA Finals and argue that since the release SremmLife 3 is fast approaching, it’s only right that the Golden State Warriors walk away with their third championship ring.
The rap duo’s last single “T’d Up,” was first heard on an ESPN broadcast and is quite evidently sports-inspired. The trailer released on ESPN’s Youtube Channel takes us on a tour of the Rae Sremmurd mansion. In the video, the duo relishes the extravagance of their lifestyle; Jxmmi draws inspiration from Russell Westbrook, the duo bang on kid-sized hoops in what resembles an “MTV-Style” behind the scenes montage geared towards younger fans.
Fans of Rae Sremmurd can expect musical drops to accompany these vignettes. The partnership between Rae Sremmurd and ESPN will introduce the rappers to a whole new audience and expand their reach as cultural figures.