For the very first time, CoverGirl has unveiled their latest beauty campaign “I Am What I Make Up,” which features Amy Deanna, a model with vitiligo from Texas. Vitiligo is a skin condition caused by a lack of melanin, a pigment in the skin, which results in white patches appearing on the body.
This is not CoverGirl’s first time stepping outside of society’s comfort zone.
In 2016 blogger Nura Afia became the brand’s first Muslim ambassador, followed by blogger James Charles who became their first male spokesmodel in the same year. Deanna feels blessed and proud to be able to raise awareness for the condition while showing people that they can be comfortable in their own skin and still be different without conforming to the beauty standards set by society.
“Vitiligo awareness is something that is very important to me. It’s a part of my identity, but it doesn’t define who I am… For there to be so many of us and so little representation, it’s truly disheartening. I work with CoverGirl; I’m a black woman; I have vitiligo.” Deanna told People Style.