Looks Tuma Basa, the mastermind behind RapCaviar’s playlist on Spotify says goodbye to Spotify and hello to YouTube!
Basa had been working for Spotify for close to three years as the company’s global programming head for hip-hop. He’s best known for turning RapCaviar into one of the music service’s most popular playlists, with close to 9 million followers. Before joining Spotify, Basa had worked in programming for Revolt TV and MTV.
“Tuma has been an incredible asset to the RapCaviar team, and we thank him for his contributions,” Spotify said when announcing his departure Thursday. “The RapCaviar team, which is rapidly expanding with boots on the ground globally, is committed to building the brand and giving its users the best hip hop experience on the platform.”
Rumors have it, Tuma Basa is headed towards something new with YouTube. Assumptions have it, it will be a type of new music subscription service that will join forces with Google to bring together a brand new experience.