Kevin Durant is keeping himself busy these days. On Friday the Golden State Warrior superstar launched a new YouTube series along with Michael Rapaport.
The series, simply titled Rapaport, will be featured on KD’s official YouTube page, where he already creates a number of shows, including fellow teammate JaVale McGee’s Parking Lot Chronicles.
— Kevin Durant (@KDTrey5) March 2, 2018
Durant launched his own YouTube channel in April 2017 and today it has more than 616,700 subscribers.
According to Rich Kleiman, Durant’s business partner, Durant began to take YouTube more seriously after meeting Neil Mohan at a Ben Horowitz-hosted party in honor of the basketball all-star’s 28th birthday. YouTube’s head of product introduced him to the platform’s potential for content delivery beyond the standard highlight reels he was accustomed to watching on the site.
“Kevin always wanted to produce original content and wanted to produce shows, but we didn’t realize what direction it would take until then,” says Kleiman.
Gut feeling, the evolution of Kevin Durant the businessman, wouldn’t have happened in Oklahoma City.