Set to outsell Kylie Cosmetics by the end of 2018, it’s quite obvious Rihanna effortlessly conquered the makeup world with sell out after sell out of each of her Fenty Beauty releases since it’s debut launch date. Not to mention, she tremendously increased PUMA’s earnings, as well as increased their overall brand impact into quite a booming operation. It’s safe to say that whatever Rihanna touches turns gold, and now lingerie has just been added to the jackpot.
It’s been reported that Rihanna and TechStyle Fashion Group have inked a deal for Rihanna to launch a lingerie line that has actually been in the works for a little over a year with samples already produced, and hopefully available to the public very soon. TechStyle Fashion Group is best known for their popular brands Fabletics, Shoe Dazzle, JustFab, and Fab4Kids in which each of these brands originally started with big celebrity backing.
In an attempt to pursue an initial public offering, the Rihanna deal would be a huge first step in the right direction for TechStyle, as the track record and sales of the company would definitely grow tremendously.
Stay tuned for the announcement of an official launch date for the collaborative lingerie line. Will you be purchasing?