Jay-z‘s Roc Nation has landed another big fish in the sports industry. Manchester United striker Romelu Lukaku has signed up with Roc Nation Sports.

The Belgian becomes the second professional footballer – after Bayern Munich defender Jerome Boateng – to link up with Roc Nation, who represent several top US sports stars across baseball, basketball and American football.

Lukaku came off the bench to score the second goal in United’s 2-0 defeat of Bournemouth last night, producing a hand symbol synonymous with Jay-Z during his celebration.

Lukaku had a pretty great 2017, with a move from Everton F.C. to Manchester United contractually netting him a reported £75 million—or $106,467,375.

With the 2018 FIFA World Cup in Russia gearing up and less than two months away, Lukaku will have a chance to impress international audiences worldwide, with his talent aiding Belgium in their efforts to beat cup favorites Argentina, Brazil, France, Germany, Portugal and Spain.