Eminem is considered a king when it comes to rap culture, but who knew the Detroit-bred Hip-Hop legend was also a fashion bro? Well, rag & bone seemed to know the deal, and was smart enough to tap him for an exclusive summer capsule collection.
Labeled as “The Icon Project,” this set of gear plays up on Em’s affinity for hoodies, particularly with the brand’s debut “Icon Hoodie” available in three colors. Actually, the hoodie was designed by the Encore MC himself, featuring a “313” graphic motif to represent the Detroit area code that Em knows all too well. Rounding out the set are three T-shirts adorned with classic Eminem lyrics, so you have more than enough reasons to become a whole stan for each piece available here.
Here’s what the Founder & Creative Director of rag & bone had to say about the brand’s surprise collab with the 8 Mile legend:
“Eminem is a legend, it’s as simple as that. We have spent years working to collaborate with true originals, people who have forged their own path in life. For me Eminem utterly personifies ‘original’. Working with him on this project was humbling, inspiring and generally awesome.”
— Marcus Wainwright, rag & bone CEO
Eminem’s rag & bone capsule collection will launch in two waves: first, the apparel will drop at a “one day only” pop-up in London on July 13 to line up with the last days of the Revival tour’s European leg. As a wider release, the set will then hit the rag & bone online store beginning July 14.