What do Run DMC, Kanye West, and Rich The Kid have in common? They are all part of Adidas’ three-stripe family. Rich The Kid also got richer as he reports he signed a $10 million dollar endorsement deal with Adidas.
If it is true, $10 million can buy some much-needed comfort given the recent injuries sustained in a chaotic home invasion, an ongoing divorce, and an open investigation in which authorities say attacked a photographer. At the very least he would certainly be living up to his Rich Forever imprint.
Although the company hasn’t confirmed the deal, it does make sense considering he seems to be quite fond of the brand. At any given time he can be spotted wearing their products.
Adidas and Rich have done good business in the past as he previously starred in numerous Adidas ads. Whether he’s rocking their signature trefoil T-shirts, track pants or any version of the NMD R2 sneaker, Rich wears it well.
Always dripping in diamonds, this deal could give him another reason to flex for the gram. Check out his Instagram post below. Could we be seeing a signature shoe coming from the Atlanta rapper soon? Stay tuned as new details become available.