Reebok is coasting through with a new campaign for FW18, and they’ve got the perfect person to spearhead the ship: Hip-Hop’s leader of the youth, Lil Yachty.
Introducing the “Always Classic” campaign, Yachty helps pay homage to the Classic Leather sneaker while upholding his reign as the self-proclaimed “King of the Youth.” The collaboration showcases the creativity and style from both parties involved, and ultimately blends the perfect balance between the famous MC and the iconic silhouette that debuted back in 1983. There’s also a range of apparel here as well, including graphic tees, crewneck sweaters, hoodies, and shorts.
Peep Lil Yachty in the rest of the lookbook below, and shop all the Reebok styles right now online.
Source: Kicks On Fire