The Kardashians aren’t even relevant anymore: Say zero of the hundreds of thousands of people who bought Kim Kardashian West’s new perfume yesterday.

TMZ reported that her trio of Crystal Gardenia scents made $1 million dollars an hour, with the end of day gross sales at $10 million. Some reports say that she made as much as $5 million in as little as five minutes.

You can still buy the scent, but it’s projected to sell out by end of the day.

Of course, its success didn’t quite happen by accident. To promote her first scent from her own beauty brand KKW Beauty, Kardashian West went on a media blitz, with interviews and TV appearances with Jimmy Kimmel, Ellen, and James Corden. She’s also now been famous for roughly ten years.

Earlier this year, the KKW Beauty Creme Contour & Highlight Kit sales made Kim a whopping $14.5million USD ($19.2million AUD) in just the first three minutes. Fans were incredibly eager to get their hands on the product, despite mixed reviews from beauty bloggers and industry insiders ahead of their release.