Shortly before the release of Scorpion, Drake and OVO Sound sent a $100k invoice to Pusha T and G.O.O.D Music. Well the six god might want to sit down with his accountant team soon, seeing as he failed to cash in on over half a million dollars in physical album sales.
Nonetheless, since being released on streaming platforms this has been Drizzy’s most successful album to date. Numbers don’t lie as he became the first artist to reach over one billion streams in a week.
Adding to that, 25 songs made it to the Billboard Hot 100. The Toronto rapper has even surpassed the greats like Michael Jackson, Eminem, Diddy and Ludacris with the most No. 1’s on the Billboard Hot 100.
Despite the historic run, According to Billboard he still left some big bucks on the table. If physical copies were released along with the digital release, he would have moved 250,000 to 300,000 physical units.
CD’s hit the market on July 13. Yet those physical copies sold won’t come close to the above-mentioned projection. Instead, he is expected to sell 50,000 to 80,000 during the first week of U.S. sales.
All things considered, passive income is better than nothing. Industry insiders at the annual Alliance Entertainment convention say, “What Drake is doing is walking up to a table and seeing two bags of money, one with $100,000 on it and one with $500,000 on it and choosing to leave the larger bag of money on the table.”
Love him or hate him, you have to respect him for following the basic principles of businesses in creating multiple “money machines.”
His next project is allegedly already complete.