Kanye West is taking the Yeezy sneakers to the basketball court but Lavar Ball is taking the Big Baller Brand to babies. With his first grandchild arriving from Lonzo Ball and his girlfriend Denise Garcia, Lavar has the perfect model.

Caught by the ever-present TMZ, LaVar was questioned about the possibility of a baby brand to fit his new granddaughter. Always ahead of the game the Ball patriarch fired back “you’re late.”

During the talk at the Big Baller Brand pop-up in Atlanta, LaVar also stated that he only will take the title of grandfather when he is in Lonzo’s house, instead preferring to be referred to as “The Big Baller CEO in the mix.”

View his always interesting soundbites about his “worker” granddaughter below.