Throughout the 1990’s Reebok managed to build a solid roster of basketball talent. Signing talent like the “Reign Man” Shawn Kemp and “The Diesel” Shaquille O’Neal. Both players would go on to debut their own signature shoes. Kemp gave as the Reebok Kamikaze I and II, while Shaq gave us the Shaqnosis. Let us not forget, The Blast which Nick Van-Exel wore throughout the 1996 NBA season.
All of these past silhouettes laid the foundation for the revitalization of the classic Reebok Mobius sneakers. This is evident in the chunky midsoles, color stripping, and overall height of the Mobius silhouette.
Reebok has always been one for heavy branding and this shoe is loaded with logos as they dominate the toe, tongue, forefoot, and heel. Still, they manage to offer a tasteful contrast with one pair dressed in a simple black and white, while the second pair opts for the patriotic red white and blue.
Complete with matching tracksuits it seems like they were aiming to appeal to street basketball culture. Pointing to the ad’s inclusion of Rucker Park, as well as other subcultures such as Bike Life.