Words by Shatay Speights
The relationship between sports and fashion is one that has strong ties, and the influence of sports in fashion (and vice versa) is one that continues to grow.
The iconic Italian label Kappa has managed to make its presence known with dynamic and unique ath-leisure offerings that have caught the attention of streetwear lovers from around the world and of influencers in music, fashion, and sports. Kappa’s distinctive “Omini” logo features a man and woman leaning against one another, representative of the equality and mutual support between men and women. The logo is now a recognizable symbol of style and quality. It has arguably been referred to as the European equivalent to the triple stripes from Adidas. That statement speaks to the impact the Kappa has on both the sports and fashion worlds.
The Italian streetwear brand has outfitted Olympians and champions like Valerie Brisco-Hooks, Florence Griffith, and Edwin Moses, supplied clothing for NYC marathon runners, and also operates as a sponsor of national and pro soccer teams like Juventus, A.C. Milan and F.C. Barcelona. The CEO of Kappa USA, Puneet Girdhar, defines Kappa as a “legend brand” in relation to heavy involvement and visibility in sports. With the amount of work they have put in, the moniker from the Girdhar is no misnomer.
Kappa’s S/S 2018 “BANDA” collection is the star of the editorial shot by Polina Vinogradova. The collection speaks to the essence of Kappa as a brand and showcases the bold branding that is prevalent in pieces influenced by streetwear.
The capsule collection features an array of t-shirts, track jackets, and oversized sweatpants, with the “Omini” logo subtly stealing the show throughout the editorial. The styling features everyday pieces and articles of clothing like denim, minimal jewelry, and cozy sneakers. The “BANDA” capsule presents a cool take on the much-loved tracksuits and separates that the Italian streetwear brand is known for.
Check out the imagery from the Kappa “BANDA” editorial shot by Polina Vinogradova below, and let us know what you think!