Buffalo Wild Wings wants to get into the lucrative sports betting business.
The popular food chain confirmed in a statement with ESPN on Thursday that the company is looking into offering bookmaking at its store locations.
“As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests,” a spokesperson’s statement to ESPN read. “We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand.”
Buffalo Wild Wings, which has locations in all 50 states, likely will need to partner with a company that is already licensed to take bets. The chain has struggled in recent years in its ability to attract younger customers and the rising price of chicken wings.
It would make a lot of sense to get into the business of sports betting now. The Supreme Court cleared the way in May for states to legalize sports betting, striking down a 1992 federal law that had prohibited most states from authorizing sports betting.