First, 50 Cent swayed the Vitamin Water brand, followed by the Northern French vodka EFFEN and now the Get Rich or Die Tryin rapper is launching his own line of champagne, Le Chemin du Roi.
50 announced the coming of the drink back in April on Instagram deeming it concoction as “THE KING” with a photo of the bottle’s silhouette seen with golden king chess pieces planted in front of them.
“From Reims France we present(THE KING)Le Chemin du Roi distributed by southern wine and sprit. #power #theoath@lecheminduroi,” reads the caption.
According to The Wine Daily, Le Chemin du Roi is bottled and prepared by Champagne Castelnau, a collective of dedicated grape growers covering 900 hectares of the most potent growing areas of France. The drink is overall being blended directly out of the premium French vineyard and is later aged for four years. Distribution is being handled by premiere beverage distributor, Southern Wine & Spirits.
The champagne inhabits a luxury appeal with the retail price set at $350. The makers are known to be well versed behind knowledge of the environmental factors and also have a passion for the farming of the vine. According to the luxury brand’s Instagram bio, they are very confident about the quality of what they have to offer. “We take great pride in delivering a flawless taste of victory. Drink responsibly.”
Throughout its campaign, the brand has targeted a more mental hoard rather than exact taste. The drink has also been declared as being “The King’s Path” and “taste of victory” honing the accolades and objectifying the success of 50 Cent.
“The Kings Path… Follow Us.. #LeCheminDuRoi,” reads the caption of a recent Instagram post.
“The taste of victory, Le Chemin du Roi (The Kings Path) distributed by southern wine and sprits.” another post states.
It is usually the profile of a grandiose Hip-Hop figure that is bound fit the ambassadorship as equally or even more ownership of a brand. Especially in the wine and spirits sector. Diddy did it with his acclaimed vodka brand Ciroc, Jay-Z succeeded when he bought out Armand de Brignac Champagne, while Nas has been a partner with the famed Hennessy cognac for over half a decade.
50 Cent’s new champagne, Le Chemin du Roi is set to launch on August 17 in Atlantic City at the Ocean Resort Casino where the Power star is set to make an appearance at the HQ2 nightclub.
