After getting the initial announcement and drop for the Reebok Classic “Alter the Icons” campaign last month, we’ve got another set arriving today with emerging rapper Jay IDK helping to kick things off.
As one of the five MCs helping to spearhead this launch — Bodega Bamz, Lil Baby, MadeinTYO and the beautiful Saweetie are ambassadors as well — IDK takes us to his hometown of Maryland to explain a few things, like where he got the name IDK (“Ignorantly Delivering Knowledge”) and the duality in his life of being a middle class kid that grew up in the inner-city school system of Prince George’s County. The Classic Leather and Workout Plus included feature a design with morphed versions of the vector and Starcrest logos, so you can really see how the “altered” theme works itself out through and through.
Take a look at Jay IDK’s campaign video above, and check for the latest Reebok Classic “Alter The Icons” drop to arrive today in-store and online at Reebok, Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction. Peep the initial lookbook shots below: