Following the return of Prada’s Linea Rossa line, PUMA joins in on the ’90s revival by bringing back its CELL Endura silhouette that originally debuted in 1998.



The whole idea behind this CELL technology PUMA was pushing in ’98 was that it was built from a blow-molded polyurethane elastomer (TPU), seen as innovative at the time for its ability to provide cushioning for athletes on all levels. It also doesn’t hurt that the sneaker falls into the chunky sole category, so it’ll definitely benefit from the “dad shoe” trend that’s currently sweeping the sneaker world. Key specs include the bubble units built into the EVA midsole, mesh upper with premium breathability, embroidered “CELL” branding on the heel and kelly green accents that pop over the simple black and white colorway.

Look out for the 20th anniversary PUMA CELL Endura in a special “Surf The Web” colorway to arrive next month on October 4 for €140 EUR (approx. $162 USD) at PUMA retailers and online. More pics below: