land Cavaliers star Kevin Love announced Tuesday that he is launching the Kevin Love Fund, which will aim to make mental health a priority.  During his appearance on the Today Show this morning, Love explained that he will partner with two main brands, Bring Change to Mind and the Just Keep Livin Foundation, and is also working with Headspace, an app for meditation.


ESPN’s Jackie MacMullan reported in August that the National Basketball Players Association is trying to bring in a “comprehensive mental health policy,” but there have been sticking points. Among them is the opinion of some owners that they should be granted access to players’ medical files, but the league has said it would not be in favor of such a rule.

Love is among those who believe confidentiality should be non-negotiable because players could be dissuaded to seek help otherwise. The 30-year-old Love is a five-time All-Star and one-time NBA champion who has consistently been among the NBA’s best big men throughout his career.

Love will have his work cut out for him, as the Cavaliers will try to navigate through the NBA’s Eastern Conference without LeBron James.