After the initial launch of Reebok’s ‘Alter The Icons’ campaign earlier this summer, the brand is now giving individual profiles on the stars featured in the activation, with emerging MC Bodega Bamz getting the latest spotlight.
Similar to the profile featuring Jay IDK we saw last month, Bamz guides us through his upbringing in New York, particularly the Spanish Harlem area of the city. Topics he briefly runs through in the short flick (seen above) includes the story behind his Tanboys movement, having a pride in representing both NYC and Latin roots and how his “altered” path to success has led him to do cool things like be a brand ambassador for a globally-recognized sportswear brand.
Take a look at Bodega Bamz’s ‘Alter the Icons’ campaign video with Reebok above, and get a look at the self-proclaimed PAPI MC modeling the new Workout Plus “Altered” colorway below, available to cop right now online:
Want to see more of Bodega Bamz’s story? Read his full feature over on the Reebok blog.