Michael B. Jordan is literally making all the right moves. After a stellar performance in this year’s globally-applauded Black Panther film — a move that more than likely got the character Killmonger his own comic miniseries — the famed actor will now star in a new role as the face of Coach’s menswear line.



Starting with the Spring 2019 Collection, the Creed II star will both model and be a brand ambassador for the luxury brand. Even better, he’s also set to be hands-on in the design of a full capsule collection with help from creative director Stuart Vevers.

In the Instagram announcement seen below, Michael show’s extreme excitement to be joining the squad, stating this in his own words:


“With any creative endeavor, it’s all about finding the right fit. My next role, the face of @Coach men’s. Excited to work with @StuartVevers and the entire Coach fam. Good things on the way.”

— Michael B. Jordan, for Coach


We can wait to see what this guy comes up with for the fellas with high-end tastes. We’ll keep you guys updated as more campaign images and actual pieces from the collection start to roll out, like the Signature Hoodie he’s rocking in these images that you can cop right now online. Congratulations, Michael B. Jordan!