Not many sneaker drops can compete with what Jordan Brand delivers on a weekly basis, but when it comes to a whole new model in the Air Jordan series, you can pretty much quadruple that sentiment. Hence, we have the Air Jordan XXXIII and Nike’s new & innovative FastFit technology.



In the words of Michael Jordan himself, the new silhouette in his OG namesake line provides ultimate lockdown to prepare athletes for flight, in addition to being a shoe that’s distinctive to what Jordan Brand represents. Of course, with something that people have been teased with since the Marty McFlys from Back to the Future Part II, everyone really wants to know what the deal is with FastFit — like fam, how does it even work?

Here’s a quick breakdown of how the technology operates on your foot, via Nike:


Loops on the tongue and heel allow easier entry

The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown

Eject by pulling the side loops to release the cables


Other key specs seen on the 33s play into the brand’s past and present, like “Nike Air” finding its way on the heel tab and Flight Speed technology on the underfoot. All the elements working together make for a high performance shoe that embodies a lot of style as well. Basically, we can’t wait to see the colorways they have planned for this and just what’s in store for the spanking new silhouette overall.

Check for the Air Jordan XXXIII starting October 18 at select global retailers and online. See images of the shoe, campaign featuring NBA All-Star Victor Oladipo and the blueprints from the design process all below: