The devastation caused by Hurricane Florence is beyond disastrous for people in the southeast part of the country.

One area that was hit especially hard was J. Cole’s hometown of Fayetteville, North Carolina. In response to the devastation, J. Cole and his label Dreamville records have launched a foundation to help raise funds for Fayetteville. Fayetteville is a place notoriously known for high poverty, crime, and general blight.

On Instagram, Dreamville announced the inception of the foundation and sent their condolences to those affected in North Carolina and the surrounding area.

The caption reads: “North Carolina has a very special place in our hearts. The impact of Hurricane Florence has displaced families and has caused unprecedented damage to Fayetteville. The @DreamvilleFDN is asking for help and asking you to share this so we can spread awareness to help the people of Fayetteville.”

This would not be the first time that Dreamville and Cole have been moved support this town. The Dreamville Foundation  came together in 2011, long before Hurricane Florence hit, with a mission of “bridging the gap between the worlds of opportunity and the urban youth of Fayetteville, North Carolina.” In the past, Dreamville has taken great pride in being “the label of the connected age” and one that “genuinely [is] connecting with all people, around the world.” They are among some of the first to step up and promote fundraising and relief efforts for the region. J. Cole has often rapped about his hometown. He even went as far as naming his third studio album after Forest Hills Dr., the street he grew up on back home.

Cole is joined in his efforts by fellow artists signed to Dreamville including artists such as Bas, Omen, Cozz and producers such as Cedric Brown, Ron Gilmore, Elite and more.

To donate to the foundation’s relief efforts, visit http://www.thedreamvillefoundation.org/.