One thing certain about the house that Jay Z built, whether it’s Roc-A-Fella or Roc Nation, is that he doesn’t have slackers working around him. That sentiment rings true especially for Emory Jones — a person we’ve all heard name-dropped by Hov on many occasions — and we’re seeing it in-person as he steps out on his own for a capsule collection alongside PUMA.



Constructed around a theme of “underground movements from past and present,” Emory and PUMA came together to bring us new versions of the RS-0, RS100 and 1973 classic PUMA Clyde model, each incorporating premium builds and detailing. In addition to footwear, the set also includes T-shirts, pants and a standout tracksuit that, as described and rocked by the Roc Nation Apparel/Paper Planes honcho himself (seen above), looks “simple fly” for the fall season that begins in a matter of hours.

Look out for Emory Jones’ new “Betting On Yourself” Collection with PUMA starting tomorrow (September 22) at select retailers and online. Check out the lookbook below: