Fresh off the new Thunder 4 Life launch and a head-to-toe collection with Roc Nation’s Emory Jones, PUMA keeps the momentum going with another collaborative set alongside Montreal-based brand Atelier New Regime for the FW18 season.
Seeing as sportswear is a heavy component for PUMA, it comes as no surprise that motorsports would be the driving inspiration behind this collection. The color theme is right on track to align with the fall palette, with black, white, winter camo, and Atelier New Regime’s signature orange displayed over this streetwear-inspired range with fine execution. With ANR providing the hue options, PUMA gives us the gear, which includes tracksuits, zip-up jackets, parkas for the colder months and even a set of footwear as well. The latter portion consists of a standout Ren Boot, the PUMA Suede, PUMA Basket Boot, PUMA Court Platform, PUMA TSUGI Jun, and a version of the aforementioned PUMA Thunder silhouette. Whether you’re hitting the slopes this season or just want to be toasty enough to combat the harsh winter conditions, this set is built for all purposes — functionality and flexing alike.
The PUMA x Atelier New Regime Fall/Winter 2018 collection arrives starting October 6 in the PUMA online shop. Peep the lookbook below to see the full set:
