History will be made during Thursday night’s Rams-Vikings game, and it will have nothing to do with the players on the field. Amazon announced that iconic sports journalists Hannah Storm and Andrea Kremer will be the announcing team for Amazon Primes’ presentation of 11 Thursday Night Football Games this season. The dynamic duo will begin calling games on September 27th when the Los Angeles Rams host the Minnesota Vikings.
JUST IN: @amazon announces that an @HannahStormESPN & Andrea Kremer will be the announcing team for Amazon Prime’s presentation of 11 Thursday Night Football Games this season. Another groundbreaking moment for women and sports broadcasting. pic.twitter.com/ZRF9r017wZ
— Darren Rovell (@darrenrovell) September 25, 2018
While it’s understandable that Amazon would not be able to change the cast of the FOX and NFL Network broadcasts, promoting the Storm-Kremer team as compelling for being different rather than simply being good reinforces some unsavory conclusions. The implication of that list of streaming options—whether it was intended that way or not—is that when it comes to football, women speak another language.
Storm and Kremer clearly have the sports TV bona fides to succeed on Thursday Night Football, even if they haven’t spent extensive time doing in-game commentary like Mowins. And the bottom line is that if they’re qualified to call games for Amazon Prime, what’s holding them and other veteran women sportscasters back from handling standard TV broadcasts? Women like Storm, Kremer and Mowins deserve to be permanent staples of NFL games—not only as fans or even as sideline reporters, as is now an accepted role for women in the industry, but as authoritative analysts and commentators.