Afrobeats music is becoming insanely popular and the support behind the genre can assist in bringing resources for the music industry that it derives. Quartz Africa details the Nigerian stars such as Wizkid and Davido have extended them beyond Africa into parts of Europe and North America.
Evident of the expansion, WizKid has worked with some of North America’s biggest stars such as Drake, Wale and more, notching high charting singles and large sales.
The belief of the take-off of the sound is the spread of Nigerian culture across the world and in turn showing that the African country is a hub for talent and desirable sound. The demand and interest have led to the headquarters of major music corporations.
For a full breakdown on the impact of Nigerian culture and Afrobeats music, along with a playlist visit Quartz Africa here.