Although the New York Knicks have experienced a string of losses recently, you can never keep a good team down. As the Big Apple’s original hometeam on the paint prepares to go against the Miami Heat later tonight, streetwear label Knowlita debuts a fire capsule collection with the squad that’s right on time to boost team morale.


Image: Kevin Ornelas


Featuring a range of T-shirts, hoodies, sweatshirts and hats — all unisex of course to appeal to the vast range of Knicks fans — the collection is perfect for loyal supporters of the longstanding basketball franchise. knowlita adds its original touch with the brand’s popular “New York or Nowhere®” slogan that’s gone pretty viral since creative director Quincy Moore launched the label back in 2015. Add to the fact that this is an official collaboration with the team, featuring the likes of Knicks players Damyean Dotson, Enes Kanter and NBA legacy Tim Hardaway Jr. in the lookbook, there’s more than one good reason to get behind this joint drop — fresh gear being the main reason!

Cop the new Knowlita x Knicks collaboration right now, available exclusively at retail locations inside Madison Square Garden, and the New York or Nowhere® pieces online. See product shots and the guys getting their model steez on in the lookbook below:

Image: Jason McDonald

Image: Jason McDonald

Image: Kevin Ornelas

Image: Jason McDonald