Wakanda bulls**t is this?

Clothing store chain Forever 21 is under fire for using a white, blonde model to sell a Black Panther-inspired “Wakanda Forever” sweater.

Yesterday, in a now-deleted tweet, the clothing giant shared a photo of a blonde, blue-eyed white model sporting the company’s new Christmas sweater with the popular “Wakanda Forever” slogan and a Black Panther mask printed on the front.

People on social media quickly came at Forever 21, sharing their frustrations that a Black model was not chosen to rock the jumper.

A rep for Forever 21 told TMZ, “Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”