The New Year has brought a new job for Hot 97’s famed personality Ebro Darden. Billboard reveals Old Man Ebro will be the new Global Editorial Head of Hip-Hop and R&B for Apple Music. The position began for Ebro today (Jan 2.) and will not affect his roles as a host on both Hot 97 and Beats 1 Radio.
“We’re excited that Ebro is joining us in a full-time capacity. Having dedicated his life and career to hip-hop, R&B and pop music, he has so much to offer,” said global director of editorial, Rachel Newman. “One of Ebro’s most defining characteristics is that he has great ears for where R&B and hip-hop are transcending and evolving to beyond even the borders of the U.S. He’ll obviously take a leadership position for us not just in hip-hop and R&B but also in the communities where the music is made, which is also exciting and something unique to Ebro.”
Ebro detailed his desire is to connect consumers and artists where it is mutually beneficial for both parties.
“If we’re doing our job,” Darden continues, “we’ll be able to get down at the community level and connect with people to not only help artists service their communities but help those communities thrive. This is a global position as well. So, as we build this out, I’ll be doing the same thing I want to do in America in the U.K., Africa, India, Japan, Brazil and other countries.”
Congrats to Ebro on his new position.