We’re only a few days away from Super Bowl LIII, where the Los Angeles Rams and New England Patriots will go head-to-head to compete for the coveted Vince Lombardi Trophy. It’s a 52-year tradition here in America that everyone enjoys to partake in, whether you’re the most hardcore football fan out there or someone that just loves a good competition and halftime performance. The best way to get in on the action is to wear your fandom on your chest, or in some cases on your head. That’s where New Era comes in.



The heritage headwear brand unveiled this week a full Super Bowl LIII-themed collection, ranging from knit hats and 39THIRTY hats to the fan-favorite 59FIFTY fitted caps. Take a look below at the breakdown of options available.

First there’s the “New Era Super Bowl LIII Sideline” set ($32 USD – $34 USD) that includes a 39THIRTY and a knit. You’ll spot these on players and coaches holding down the sideline action during the game:

Next up are the “New Era Super Bowl LIII Participation” options ($28 USD – $32 USD), a range that includes the 39THIRTY, 9FORTY, 9TWENTY and a knit meant for fans everywhere to enjoy:

Then you’ve got the “New Era Super Bowl LIII Side Patch” set ($25 USD – $38 USD), complete with a 59FIFTY, 9FIFTY, 39THIRTY, 9FORTY, and 9TWENTY that were also made for respective fans of either side to cop:

The “New Era Super Bowl LIII Tarmac” ($100 USD) is a special 9FIFTY that will be given to players and coaches arriving in ATL, but fans will also have the option to get their hands on one as well:

As a special tribute to football legend Michael Vick, a scarlet red, perforated faux leather “New Era NFL Michael Vick 9FIFTY” ($100 USD) will drop as a special edition release. Vick will actually be at the Super Bowl Experience to take photos and sign autographs for those in the area on January 31 from 3PM to 4PM.

Peep the neutral offerings in the New Era Cap Super Bowl LIII Collection below, which are all available, including the ones featured above, right now at select retailers and online. The New Era NFL Michael Vick 9FIFTY goes on sale tomorrow (January 31) both online and via the NFL Shop in the Georgia World Congress Center. May the best team win!