Despite some unfortunate bad press earlier this week that called for the Air Max 720 to be recalled, particularly due to a detail in the logo design that bears resemblance to the Arabic script for “Allah,” Nike is still going forward with the shoe’s release. In addition, we’ll also see a handful of other colorways dropping throughout the month of February.
The super high-tech silhouette introduces Nike’s tallest Air bag unit to ever make it on a shoe in the roster, extending from heel to toe for a 360° visibility from all angles. Outside of the self-lacing Adapt BB that already put Nike in the upper echelon of current sneaker innovation, this silhouette is without a doubt one of the Swoosh’s greatest contributions to the culture of footwear overall. While it’s a shame that the previously mentioned controversy is linked to the shoe’s rollout, we hope there can be a proper resolution that allows for sneakerheads looking towards the future of footwear to get what they want, while also giving those in the Islamic community that felt offended the peace of mind they deserve as well. We’re hoping for the best, because these are some seriously fresh kicks that no one should miss out on!
The initial Nike Air Max 720 colorway, dubbed the “Northern Lights: Night” for men (seen above) and “Northern Lights: Day” for women, drops tomorrow (February 1) at select retailers and via SNKRS, followed by the “Sunrise” and “Sunset” exclusive to Nike+ members on February 21 and the “Total Eclipse,” “Sea Forest” and “Pink Sea” colorways arriving on February 28. No word yet on a release date for the “Desert,” but expect that soon as well. See all of them in detail below:
