Sometimes the flyest thing about a sneaker release isn’t just based on a colorway or design, but more about how the kicks come bundled. From BAPE’s action figure-inspired packaging for that DC Comics collab from 2007 to last year’s Nike Kyrie 4 “Cereal” Pack that came in boxes specially-designed to look like Lucky Charms, Kix and Cinnamon Toast Crunch, the creativity can get quite eclectic in all the right ways. Our boy Russell Westbrook incorporated the idea into his latest signature shoe for Jordan Brand, creating a super nostalgic concept that anyone who experienced a proper summer in the ’90s will really get a kick out of.



If you owned or ever played with a Super Soaker 50 water gun, this new Jordan Why Not Zer0.2 colorway will bring back more than a few wet & wild memories. The classic neon yellow base of the gun and lime green water bottle chamber are all recreated on the silhouette, including the orange hue of the trigger and muzzle plus the white barrel as well. For the packaging, taglines like “The most powerful watergun ever!” is replaced with “The most powerful point guard ever!” in reference to Westbrook’s undeniable skills on the court as a star player for Oklahoma City Thunder. On top of it being a silhouette that already impressed us when it was first unveiled earlier this year, the Why Not Zer0.2 is looking like a shoe that we’ll be seeing on shelves this year in a ton of experimental colorways.

Take a look at the Jordan Why Not Zer0.2 “Super Soaker” below, which Russell Westbrook himself took to IG to preview:

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🔫🔫🔫 #whynot

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Images: @reconbeatlab