The 4-point line is back thanks to Ruffles.
As a returning presenting partner for the game, Ruffles has added a charitable twist to the game. They have included “The Ridge,” which is the 4-point line that resembles the shape of the Ruffles potato chip. For every shot made beyond the 4-point arc, the company will donate $4,000 to foster environments of inclusion in sports in partnership with the Special Olympics. Last year the 4-point line was only featured in the second half of the game. This year it will be featured from the tip-off to the sound of the final buzzer. Reigning Celebrity MVP, Quavo, Terrance J, Bad Bunny will be amongst the roster of players shooting for the cause.
The All-Star Celebrity game is one of the most entertaining events during All-Star Weekend. We rarely get to see our favorite celebrities on the court, so it makes it interesting to watch. In previous years, comedic rock star, Kevin Hart, won the fans over to become a 4-time MVP in the Celebrity Game, and he had some skills as well.
In addition to the game, Ruffles has sponsored the “Live Like a Baller” contest. Last month, they challenged fans to submit a video on RufflesBaller.com describing what makes them and their crew “ballers” on and off the court. A winner from Louisville, Ky., won the contest and will receive VIP treatment, from exclusive NBA All-Star experiences, meet and greets with celebrities, NBA players and NBA legends, custom jerseys, red-carpet access, tickets to the NBA All-Star Celebrity Game and more. If you weren’t able to submit the video, there’s still a chance to live like a baller for a weekend. Buy a bag of Ruffles and enter the code at Ruffle.com by Feb. 22 to win a trip to LA or New York.
Catch your favorite celebrities at the All-Star Celebrity Game at Bojangles’ Coliseum or on ESPN tonight at 7 pm ET.