Next week Nike will celebrate Nike Air Max Day (March 26) by launching the “Discover Your Air (DYA) Network,” an extension of the “Discover Your Air” initiative. The network will host unique programming that is inspired by cable television.
The four flagship shows for the network will highlight different generations of the Nike Air Max and will have a flare that will remind views of the 1990s. The DYA network will draw inspiration from the commercial of the early 90s that encouraged shoppers to come to the stripes. The network will air across all of Foot locker’s social channels throughout the month of March and will feature members of the sports, pop culture and style communities.
Foot Locker is also primed to be the destination for all the exclusive drops of the iconic lines of sneakers in the Air Max community including the Nike Air Max 1, Nike Air Max 95, Nike Air Max 270, Nike Air Vapormax Plus and more.
You can check out the Discover Your Air Network teaser below.