Regardless of your opinions about him, be it political or personal, Kanye West will somehow find a way to remind us that his heart is usually in the right place. The latest example of that centers around his adidas YEEZY Boost 700 V2 “Geode” shoe that dropped today, and this particular version is being sold in a way that’s both innovative and for a good cause.
Setting up shop in the Calabasas home he shares with wife Kim Kardashian West, Kanye posted up with a throwback-style “lemonade stand” to sell the “Geode” model, with each sale of the $300 USD shoe benefiting the National Alliance for Mental illness, which ‘Ye personally chose given his public battle with Bipolar Disorder last summer and his ongoing initiative to end stigma surrounding mental illness as a result. The Wests, which included North, Saint and baby Chicago, were joined by Kim’s sister Khloe Kardashian, accompanied by baby True of course, bestie Larsa Pippen and neighbors in the area.
The YEEZY “Lemonade Stand” Pop-Up will arrive at various locations across America, including Indianapolis, Missouri, Waterloo, Minneapolis, Alton, West Chester, Belle Fourche and Cedar Rapids. Take a look at images from the one Kanye and crew kicked off:
Images: Ray Polanco Jr (@raypolancojr)